Monday, May 4, 2020

How Can SMBs Attract Gen Z Employees?

Business managers, hiring managers, recruiters, CEOs and anyone looking to tap into this fresh, vibrant talent pool—and you certainly should be—would be well served to listen to the Gen Z candidates’ long-term goals. Flashy signing bonuses and in-office office perks like round-the-clock access to snacks and ping-pong tables, aren’t as novel to the Gen Z employee. They want to talk about their autonomy, their ambition, growing their tech skills, and the positive impact of a company is making.

Also, Gen Zers want you to trust them. Shaara Roman, founder and managing partner of The Silverene Group, recently said on the Top Employers Institute podcast, “Millennials are tech savvy; Gen Z are tech native.” Gen Zers have always known a world that includes social media, smartphones and smart appliances, apps, and online infiltration of real-world events—whereas Millennials grew up parallel to those innovations, learning as it happened. As a result, Gen Zers are hyper-efficient about finding information, navigating the Internet and resources, and multitasking effectively. While there’s always a learning curve to a new job and company, Generation Z employees want their supervisors to know that they know what they’re doing when it comes to technology.

Another important takeaway is that hiring practices and company culture is not one-size-fits-all. In fact, a healthy company will evolve with the mainstream culture, adapting to be inclusive, equal and diversified in background, education, ability and emotional intelligence.

According to a Glassdoor report about Gen Z workers, “The competition to catch the attention of the newest generation of workers and potential applicants will likely favor employers who can demonstrate—via their job descriptions, interview processes and other online forums—that they value culture, career opportunities and trust in senior leadership, along with a balance of benefits that appeal to Gen Zers.”
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